The retailers support the cost-consciousness of the customers by providing such benefits as discounts, cash-back, and loyalty points
According to GlobalData, the total value of the Indian e-commerce market is projected to increase from $49 billion in 2019 to $91 billion in 2023.
The rise of Internet penetration rates, discounts, and faster delivery options are believed to be major support of the growth. In addition to that, the rising consumer preference for online shopping benefits the Indian e-commerce market as well.
Retailers are boosting their product lines to further penetrate the market. For instance, in spring 2019, Flipkart launched an online grocery store, extending its presence from fast-moving consumer goods to groceries.