More locations to follow soon
JD.com has opened two robotic shops by the new brand name “ochama” in the Netherlands.
The new model of shops introduces a shopping format merging online ordering and pick-up shops in which robots prepare the parcels, and home delivery service.
The first two ochama pick-up shops are in Leiden and Rotterdam, with two more to open in Amsterdam (Diemen) and Utrecht.
It is the first time that JD.com has opened a physical retail store in Europe.
Ochama, which combines “omni-channel” and “amazing”, also marks the first omni-channel retailor in the Netherlands that offers both food and non-food in one shopping App.
The automated warehouse is part of its futurist pick-up shop, where people can witness a fleet of robots including AGV (automated ground vehicles), robotic arms and more that engage in picking, sorting, and transferring the merchandise.
By scanning the App’s QR code at the check-out, shoppers will watch as their orders are carried to them by the conveyer belt, as part of a cashierless and hassle-free shopping trip.
Ochama’s Chief Operation Officer Mark den Butter noted that by fully tapping the technologies in logistics and supply chain management, the shops can bring down the product price by an extra 10% at the benefit of the chain’s member customers.
We’ve reported that Uber will re-strategize delivery operations in Brazil. This means the delivery service provider will only retain packages and Cornershop grocery deliveries. Meanwhile, its food delivery service will be halted.