Sustainability in foodservice becomes increasingly important, primarily driven by younger generations
GlobalData reveals that in 2018, 47% of Gen Z representatives stated that environmentally-friendly claims often or always drive their choice of beverage, compared to only 41% in 2016.
The trend shows that manufacturers are moving towards sustainable and ethical production processes. Data unveils that many of them implement waste-reduction procedures and utilize renewable energy in supply-chain operations. What is more, they tend to use more sustainable materials for packaging solutions – redesigning products such as plastic straws, cups, sauce sachets, and drink-stirrers.