The Rule of Three could prevent from doing impulsive shopping decisions
Klarna has introduced the KlarnaSense initiative that promotes smarter shopping by purchasing the right things at the right time.
The project leverages retail psychology to promote conscious shopping. It challenges customers to ask themselves three questions before they rush to the checkout:
- Do I love it?
- Will I use it?
- Is it worth it?
A retail psychologist Kate Nightingale has developed the Rule of Three to check whether consumers make a considered or an impulsive decision.
Klarna also reveals that the human brain consumes and processes nearly 11 million pieces of information per second in order to make a decision. All those decisions are effortless and quick, but far from considered, and lead to impulse buying.
We’ve reported that Klarna has officially launched in Spain by introducing “Pay in 3” solution. It means that shoppers will be able to buy online and split their purchase into three equal payments with no added interest.