Klarna offers contactless payments across over 180 US stores

US shoppers can now purchase the beauty items using Klarna’s 4 equal, interest-free installments on the website and in 183 Bluemercury stores

Klarna Bluemercury

Klarna offers contactless payments across over 180 US stores. Source: klarna.com

Klarna has announced a partnership with luxury beauty retailer Bluemercury to offer flexible payment solutions at checkout, both online and in-store.

Shoppers can pay with Klarna in Bluemercury stores by downloading the Klarna app, creating a digital one-time card, and adding it to their Apple or Google wallet. The payment can then be made with a phone tap for secure and contactless payment.

2020 taught us that offering alternative purchasing options is an essential pillar for success. The introduction of Klarna in-store following our online integration allows Bluemercury to reach a new generation of shoppers. As Gen Z consumers look to invest in their skincare and wellness routines, they feel empowered to buy what they need, when they want it
Marla Beck, Co-Founder & CEO of Bluemercury

Klarna’s recent survey has found there is increased demand to shop for beauty products in-store as the country continues to open up from pandemic-related lockdowns.

In fact, 67% of survey respondents said they preferred to shop for beauty products in-store prior to the pandemic. Meanwhile, 11% of Gen Z shoppers cited going shopping for beauty products in-store three or more times per week.

When asked how the COVID-19 vaccine will impact beauty shopping behavior, over 20% of respondents across all age groups said they planned to shop in-store more once the vaccine becomes widely available (Gen Z: 29%, Millennials: 23%, Gen X: 23%, Boomers: 21%, Silent: 20%).

We’ve reported that Klarna helps merchants personalize customer shopping experience.

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