US shoppers can now purchase the beauty items using Klarna’s 4 equal, interest-free installments on the website and in 183 Bluemercury stores
Klarna has announced a partnership with luxury beauty retailer Bluemercury to offer flexible payment solutions at checkout, both online and in-store.
Shoppers can pay with Klarna in Bluemercury stores by downloading the Klarna app, creating a digital one-time card, and adding it to their Apple or Google wallet. The payment can then be made with a phone tap for secure and contactless payment.
Klarna’s recent survey has found there is increased demand to shop for beauty products in-store as the country continues to open up from pandemic-related lockdowns.
In fact, 67% of survey respondents said they preferred to shop for beauty products in-store prior to the pandemic. Meanwhile, 11% of Gen Z shoppers cited going shopping for beauty products in-store three or more times per week.
When asked how the COVID-19 vaccine will impact beauty shopping behavior, over 20% of respondents across all age groups said they planned to shop in-store more once the vaccine becomes widely available (Gen Z: 29%, Millennials: 23%, Gen X: 23%, Boomers: 21%, Silent: 20%).
We’ve reported that Klarna helps merchants personalize customer shopping experience.