Klarna unveils shopping preferences of Americans amid lockdown

The increasing number of consumers are turning to Klarna’s ‘buy now, pay later’ during the lockdown

Klarna

Klarna unveils shopping preferences of Americans amid lockdown. Source: shutterstock.com

Klarna found a major increase in demand for furniture and jewelry, with transaction volumes in both categories up a 60% week over week.

With millions of us still under some kind of quarantine in the US, many consumers appear to be upgrading their furniture and looking to make their living spaces more comfortable. Our recent data also show that people seem to be looking for creative diversions to keep them occupied at home. For example, we’re seeing an increase in the number of people taking advantage of flexible payment options to buy musical instruments, like guitars, as well as craft items right now
David Sykes, Head of US at Klarna

According to data, musical instruments stores saw average daily transaction volumes rise by 37%, meaning that more people are spending the time at home by making music.

At the same time, jewelry sales saw an increase of 60% week over week. As to electronics stores, they saw a 37% increase in the average daily volume of transactions made through the Klarna app.

Meanwhile, average daily transactions at sporting goods and craft items stores were up 17% and 16%, respectively.

We’ve reported that Klarna and Wirecard announced the launch of a new improved joint payment solution. It means that all 3 Klarna shopping methods, Pay Now, Pay Later and Klarna Financing, can now be embedded into merchants’ checkout via integration through the Wirecard digital financial commerce platform.

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