Legendary fashion house expands its digital presence in China

Iconic brand opens authorized flagship store on JD.com 

Legendary fashion house expands its digital presence in China. Source: shutterstock.com

Legendary Italian fashion house Prada Group has formed a partnership with China’s largest retailer, JD.com. As part of the partnership, Prada has opened an authorized flagship store on JD.com. The partnership was announced as part of JD’s June 18 (“618”) anniversary sales festival.

The new store offers Prada’s upcoming fall/winter collection. As part of the new agreement, Miu Miu and Car Shoe, brands under Prada Group, also open authorized flagship stores on JD.

Prada Group’s online business reported double-digit growth in 2018 and the company is planning to establish an online presence for all of its sub-brands by the end of 2020. Prada’s partnership with JD represents an important part of the company’s digital strategy in the Chinese market.

The move comes amidst JD’s annual June 18 anniversary shopping festival, which celebrates the company’s founding. Over the sales event period, consumers enjoy an array of exclusive offers and promotions on a vast range of products, with more than 90 percent of key brands on JD.com launching new items this year.

SEE ALSO: How to create your own e-commerce store for free

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