134 million consumers plan to shop on Super Saturday
More than 40% of holiday shoppers surveyed expect to finish their holiday gift shopping by today, but the biggest procrastinators will still be buying gifts through Christmas Eve, according to the annual consumer sentiment survey released by the National Retail Federation and Prosper Insights & Analytics.
The survey found that 34% of holiday shoppers purchased their last gift by Tuesday. A total of 44% expected to be done by the end of today, with 24% planning to make their last purchases Saturday or Sunday and 7% saying they will still be shopping on Christmas Eve. And 4% said their final gifts wouldn’t be bought until after Christmas.
The survey found that 56% of holiday shoppers – about 134 million people, up from 126 million last year – plan to shop this weekend on “Super Saturday,” the last Saturday before Christmas.
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