Many consumers plan to finish holiday gift shopping this weekend

134 million consumers plan to shop on Super Saturday

Many consumers plan to finish holiday gift shopping this weekend. Source: unsplash.com

More than 40% of holiday shoppers surveyed expect to finish their holiday gift shopping by today, but the biggest procrastinators will still be buying gifts through Christmas Eve, according to the annual consumer sentiment survey released by the National Retail Federation and Prosper Insights & Analytics.

Having made their lists and checked them twice, holiday shoppers have been out in full force these last few weeks, but many are still waiting to complete their shopping this weekend. Retailers will use every opportunity to see that shoppers have a great experience in these final few days. Whether looking for competitive prices, festive in-store events or last-minute online shipping deals, retailers are ready to deliver
Matthew Shay, NRF President and CEO

The survey found that 34% of holiday shoppers purchased their last gift by Tuesday. A total of 44% expected to be done by the end of today, with 24% planning to make their last purchases Saturday or Sunday and 7% saying they will still be shopping on Christmas Eve. And 4% said their final gifts wouldn’t be bought until after Christmas.

The survey found that 56% of holiday shoppers – about 134 million people, up from 126 million last year – plan to shop this weekend on “Super Saturday,” the last Saturday before Christmas.

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