46% of the respondents plan to increase online shopping relative to last year
According to the Mastercard survey, 56% of shoppers are continuing to prioritize online shopping this holiday season, citing waiting in lines (72%), finding parking (65%), and items being out of stock (47%) as primary reasons.
Survey data also shows that when selecting gifts this holiday season, 48% of shoppers say they’re more likely to give gift cards this year and 69% say are focused on charitable and cause-related giving.
In fact, 63% of shoppers say they are more likely to buy their loved ones a gift card or a prepaid card rather than a physical or experiential gift this year and 41% say gift cards are the top item on their own wish lists.
Gift cards turned out to be the most popular gift for parents/grandparents (21%), siblings, other relatives and best friends (all at 23%), coworkers (16%) and clients (12%).
Meanwhile, 20% of the respondents would like a gift that gives back to a good cause this year more so than in the past. In fact, Millennials are more likely to prioritize giving back with 27% saying gifts that give back to a good cause are higher on their wish list, representing a significantly higher share than Gen X (15%) and Boomers (18%).
We’ve reported that Mastercard and ConsenSys announced collaboration.