Online-only retailers are now the number-one purchasing channel for fashion shoppers in the UK
According to Ecommerce News, e-commerce has become significantly popular since a lot of the physical stores are now closed in many countries across Europe. Although, online-only retailers seem to really reap the rewards of having a strong digital infrastructure.
This way, online-only retailers like Asos and Boohoo are in favor of high-street retailers’ online sites, department stores, brand stores, and Amazon. A study, called ‘Fighting for the future of fashion’ even shows that 69% of fashion spending in the United Kingdom now takes place online.
“As non-essential shops in the UK reopen their doors in April, it’s clear that an online offering will still be vital to converting long-awaited footfall into much-needed sales”, the researchers suggest. They also think even more fashion shopping will transition online in the coming months.
For now, 63% of fashion shoppers are more likely to buy their clothing and accessories online now than they were before the pandemic. Meanwhile, 26% say they want to touch and feel a product before making a purchase.
The report has also found that Amazon is still not the fashion player it probably wants to be. Nevertheless, the company’s role in the fashion market is growing. Currently, it’s the most visited fashion website amongst consumers in the UK: 60% of fashion shoppers visit Amazon to shop for clothes and accessories. Still, 27% think Amazon needs to improve its overall look and feel for them to shop at Amazon more regularly.
We’ve reported that UK-based online fashion retailer Boohoo acquired Debenhams for £55 million in a deal that will close the remaining retail stores.