Mother’s Day expected to deliver low physical shopping spending

The retailers with a weak online presence and heavy reliance on store sales will be the worst hit

Mother’s Day

Mother’s Day expected to deliver low physical shopping spending. Source: shutterstock.com

According to GlobalData, Mother’s Day spending in the UK in 2020 will be significantly down compared to 2019. The reason for that is fear of the COVID-19 outbreak among the consumers. What is more, the spending via the online channel won’t compensate for the lack of physical purchases.

Due to the fact that in 2019 73% of UK consumers purchased a Mother’s Day gift, a large number of people will still want to buy a gift this year. However, they will have to reconsider what and how they are buying since physical stores are temporarily shutting.

The data found that 49% of consumers purchased a gift from the high street, whereas almost a quarter of customers bought online in 2019.

The UK has been thrust into survival mode, which will lead to low consumer confidence and a cut back of non-essential spending as consumers’ livelihoods have been overturned indefinitely. This, combined with advised familial separation, will reduce spend on gifts and specialty food and drink purchases. Online greetings card retailers with a strong online proposition such as Moonpig and Funky Pigeon are likely to benefit as consumers choose to shop remotely than visit a store
Georgina Sreeves, Retail Analyst at GlobalData

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