The report reveals the most popular product categories among Ghanaians
A Mastercard study on consumer spending has found that 4 out of 5 surveyed consumers in Ghana are shopping more online since the onset of the COVID 19 pandemic.
Data, apparel, beauty products, and other fast-moving consumer goods, have seen the highest surge of online activity.
More than 90% of Ghana consumers said they had purchased data top-ups online while 62% shopped more online for clothing, 49% for beauty products, and 46% for groceries.
Social media has emerged as the main platform for finding the most attractive products and offers, with 69% and 61% of respondents saying they had discovered new sellers through Facebook and Instagram respectively. In fact, 76% of typical in-store bargain hunters said they spend hours searching different sites to find the best deals.
When it comes to paying for goods or services online, price is a key factor for Ghana shoppers, with 82% quoting this a major consideration when choosing a business to buy from.
We’ve reported that over 3/4 of Spaniards shop online more now than before pandemic.