5 online players drive the country’s e-commerce
According to Ecommerce News, 5 biggest e-commerce players in Germany account for almost half of all revenue generated by the 100 biggest online retailers.
This share is generated by Amazon, Otto, Zalando, Media Markt, and Notebooksbilliger:
- Amazon.de – €10.5 billion
- Otto – €3.4 billion
- Zalando – €1.6 billion
- Media Markt – €1.2 billion
- Notebooksbilliger – €0.9 billion
The research states that German e-commerce is highly concentrated. It all starts with the 1,000 biggest online stores, whose revenue is generated mostly by the top 100.
And within this group, the big 5 are responsible for 47% having a total revenue of €17.5 billion.
We’ve reported that Adyen and Zalando expand their partnership, as the global payments provider is set to process Zalando’s credit card payments in all European markets.