Over third of consumers purchased from new brands during lockdown

The report includes insights about shopping habits from over 8,000 consumers across the UK, US, Canada, France, Germany, and Australia

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Over third of consumers purchased from new brands during lockdown. Source: pexels.com

Bazaarvoice Inc. has found that 39% of consumers around the world purchased from new brands during the lockdown. The research also predicts that 88% will continue to buy from those brands in the future.

The pandemic has forced US consumers to search for alternative brands and shopping methods. This way, 51% of US consumers purchased from a different brand than usual or a brand they had never heard of before.

As to age groups, nearly seven in ten of 35-44-year-olds tested out new product options, compared to only 32% of those over 65. However, 83% of US shoppers plan to continue to buy from the newly discovered brand they discovered amidst the pandemic.

Meanwhile, 24% reveal that price is the most influential factor in any purchases they will make in the next 3 months. The ability to buy products online will also be a big deciding factor for 17% of the consumers.

Amazon has been one of the big winners of the last few months, but the opportunity for other brands to win loyalty from new customers as people’s habits change is huge. The success of subscription services reflects the rapid digital evolution we have experienced this year. Younger consumers are some of the most powerful influencers and their use of social media plays a large part in enabling customers to share experiences that credit these brands. In addition, their reliance on ratings and reviews content only highlights the enormous opportunity brands have to use the voice of the customer to create more meaningful shopper experiences, which ultimately results in more sales and customer loyalty
Suzin Wold, Senior VP of Marketing at Bazaarvoice

We’ve reported that JD launched services for customers who buy large home furniture such as beds, sofas, cabinets, doors, etc., to make their shopping experience easier. The services include 11 items such as AR shopping, free measuring and installment, home delivery, and 30-day return policy.

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