Popular apparel brand relaunches online stores in Europe

The fashion retailer has re-entered European e-commerce scene

Forever 21

Popular apparel brand relaunches online stores in Europe. Source: unsplash.com

According to Ecommerce News, Forever 21 has launched new online stores in Europe after it filed for bankruptcy in 2019.

This expansion follows the success in Asia-Pacific and Latin America earlier this year. The company says that the online relaunch is part of the company’s new e-commerce centric global expansion strategy.

Forever 21 aims to grow globally through online cross-border e-commerce. It highlights that international shipping to popular markets happens from its US fulfillment hub.

We are excited to offer our collections on our global online site, to our large following of loyal fans in the UK and mainland Europe. Our loyal consumers are digital savvy and expect a seamless, sophisticated online shopping experience, so it is vital for us to ensure that every step in the online journey is tailored to their needs and preferences
Daniel Kulle, chief executive at Forever 21

We’ve reported that Klarna has announced its partnership with Timberland. This collaboration provides the brand’s US-based e-commerce customers with a flexible buy now, pay later option.

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