Computer Bild magazine confronted Amazon with the results, however, it claims to be strictly against fake reviews
German magazine Computer Bild published a report revealing that in many Amazon customers often rely on the product reviews, which buyers have left after their purchase. But, 5 out of 10 Amazon reviews are currently based on fake entries, Ecommerce News reports.
Many dubious agencies offer so-called reputation management. They are getting products at the top of the search results in Amazon by generating positive reviews. Anyone can register as a freelancer to write reviews for a fee through the portal, such as TesterJob. The only major requirement is that the reviews must be positive.
Computer Bild’s editors tried this out and applied for a job as a reviewer. Despite the products were sent for testing, it was not checked whether the products were tried. What is more, a 3-star rating was criticized by the client, who strongly advises to rewrite the review and to turn it into a 5-star rating.