Research unveils the level online shopping activity among Belgians

2,000 Belgians shared their thoughts about online shopping

shopping online

Research unveils the level online shopping activity among Belgians. Source: pexels.com

According to Ecommerce News, 72% of Belgians make online purchases this year. Of all Belgians who are active online, 8 in 10 have bought something online in 2019. Meanwhile, 94% reveal they will do so in the future.

Over half of Belgian consumers have bought something online at least once a month over the previous year. That’s an increase of 20% compared to the situation in 2019.

In addition, one in five online shoppers in Belgium buy from the internet at least once a week, and they do this mostly in the evening. Only 2% buy something online every single day.

The study also highlights that m-commerce is developing in Belgium. For instance, last year about 4 in 10 consumers shopped online using their smartphone. Five years ago, that share was half as big.

We’ve reported that m-commerce is expected to be one of the beneficiaries of the pandemic in Belgium, as bars and restaurants are reopening.

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