Sainsbury’s announced major Nectar card changes

Nectar is considered to be the UK’s most recognised loyalty scheme

Sainsbury's

Sainsbury’s announced major Nectar card changes. Source: about.sainsburys.co.uk

Sainsbury’s has revealed that for the first time Nectar app customers shopping in-store using SmartShop will be able to access lower prices using My Nectar Prices option.

The launch is the latest step in Sainsbury’s strategy to digitise how customers shop, starting from Wednesday 22d September.

By using the app, customers can get lower prices on a selection of around 10 key products picked just for them.

The company uses data to decide which products to put in each customer’s My Nectar Prices. Both branded and Sainsbury’s own-brand products will be included and the list will be updated regularly to make sure it’s tailored to the tastes of the individual customer.

Customers will find My Nectar Prices in addition to all the other Nectar points offers already available in the app.

Our customers are at the heart of every decision we make. With more and more of them choosing to shop digitally, My Nectar Prices is designed to bring them the best prices on their favourite products. This is a really exciting step on in our plans to personalise loyalty and really reward customers with consistently great value. We will be listening closely to their feedback before bringing My Nectar Prices to other channels and launching more exciting and engaging ways to shop in our stores
Mark Given, Sainsbury’s Chief Marketing Officer

We’ve reported that over 3/4 of cashless transactions in DACH region are now contactless.

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