Secondhand fashion platform expands in Europe

It is reinforcing its investment in the Netherlands

Secondhand fashion platform expands in Europe. Source: shutterstock.com

Vinted, an online platform which enables users to buy and sell secondhand fashion, is reinforcing its investment in the Netherlands, Ecommerce News reports. Now, Dutch users can browse millions of items, while they can also sell their clothing to millions of users in Europe.

According to CEO Thomas Plantenga, a Dutchman who helped turn around the then failing Lithuanian startup, the Netherlands is a natural next step for them to further boost their growth.

The secondhand fashion app is currently active in the US and eleven countries across Europe, and has over 22 million users worldwide. After achieving success in mature e-commerce markets such as Germany and France (where it claims to be the market leader), the company says it’s now time to be active in the Netherlands.

To help users sell their fashion items even faster, Vinted connected four markets with each other last December. These are France, Spain, Belgium, and Luxembourg. And now the Dutch market is added.

Vinted claims to be Europe’s biggest online customer-to-customer marketplace for secondhand clothing. It was founded by Milda Mitkute and Justas Janauskas in 2008. The start-up is headquartered in Vilnius and also has offices in Berlin, Prague, and Warsaw.

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