Environmentalism – the biggest challenge for many retailers
Meeting consumer demands for more environmental goods and services is the biggest challenge for marketers and supply chain managers in the United Kingdom and France, Ecommerce News reports. Remanufacturing products costs nearly 3.5 million per year in these two countries.
Sustainability is a hot topic. More and more consumers want their favorite shops to do something with this subject, like using recycled packages to ship items or using electric vehicles to complete the last mile in delivery.
A study by Bazaarvoice finds that meeting environmental consumer demands is the number one challenge faced by British (55%) and French (49%) respondents, ahead of shipping, packaging and product build quality. In Germany, the quality of products is seen as the greatest challenge (46%), followed by environmentalism (40%).
The research also shows that across Europe, almost nine in ten businesses have looked into more recyclable packaging. But these numbers don’t correspond with the actual number of companies that are currently doing something about it. For example, 64 percent of businesses in the United Kingdom don’t use recyclable packaging. In Germany (80%) and France (87%), these numbers are even higher.
On the upside: three-quarters of respondents across Europe say their business currently invests in higher quality materials to improve the product lifespan.