The rules are part of the so-called New Deal for Consumers that was adopted by the European Commission in April 2018
As Ecommerce News reports, the new European Union rules for better consumer protection have already come into force. The European Commission urges member states to strictly implement the rules, which were designed to better be in line with digital developments.
The initiative wants more transparency on online marketplaces and the same consumer rights for ‘free’ digital services. What is more, it aims to reach a better ranking of offers, transparency about consumer reviews and personalized pricing. The prohibition of reselling event tickets bought through bots and more honest price reduction claims are among its goals as well.