Sainsbury’s wants to encourage more people to give Christmas donations
Sainsbury’s has announced the opening of the ‘Giving Store’ so that customers could donate to people in need. It means they can just browse the store, using prepaid tokens, take goods from the shelves, and after that, the items will be donated to charity.
10 million adults revealed they forget to donate to charity, whereas 40% of people tell others to do so. As to the main reasons, they say they don’t have money (27%) and prioritize other things (29%).
The ‘Giving Store’ will house priority items as advised by local food bank partners – from non-perishable food and toiletries to toys. At the end of the shopping, customers will reach a traditional checkout, where the items will be placed in interactive donation containers.