Ecommerce Europe and EMOTA join forces
According to Ecommerce News, the two biggest European e-commerce associations, Ecommerce Europe and EMOTA, will join forces. The merger will become fully effective as of 1 January next year, with the two associations continuing under the name ‘Ecommerce Europe’.
The idea to merges came from EMOTA, its president Frederik Palm revealed. He emphasizes it’s not only an important step to strengthen e-commerce in Europe, but also a clear commitment to Europe.
With the merger, the two e-commerce associations want to ensure that e-commerce in Europe continues to flourish.
The fusion becomes effective on the first day of next year, and then former EMOTA members will receive the same membership rights as current Ecommerce Europe members. The unified association will have over 25 national e-commerce association members, who together represent over 100,000 e-commerce websites across Europe.