The test will show whether the technology helps customers stay safe, save time and shop conveniently
Sainsbury’s is trialing a virtual queuing system to eliminate the need to physically wait in line at the store.
The trial, which will run via the app ufirst, will be live at Sainsbury’s Uxbridge, Pimlico, Dome Roundabout in Watford, Leicester North, and Newham Royal Wharf stores.
Customers can download the app and join a virtual queue. They can then monitor their position in the queue from the comfort of their car, home, or local coffee shop. When they are at the front, they will be notified. If a customer doesn’t have a smartphone, colleagues can add the customer to the queue.
We’ve reported that the increased e-commerce competition, reduced foot traffic, and low consumer confidence, create the need to build digital capabilities among the retailers.