UK zero-waste online supermarket completed a crowdfunding campaign

Zero-waste online supermarket Good Club raises €450,000

UK zero-waste online supermarket completed a crowdfunding campaign. Source: shutterstock.com

Online supermarket Good Club from the UK has successfully completed a crowdfunding campaign to raise 400,000 pounds, Ecommerce News reports. The store has the ambition to become the world’s first zero-waste online supermarket. With the money, Good Club wants to try out reusable product packaging.

Good Club, founded by Ben Patten who also co-founded online grocer Farmdrop, already offers a sustainable product range. But with the crowdfunding project it launched last month, the online supermarket wants to make custom designed, reusable product packaging and delivery boxes. These packaging can be recovered from customers and then cleaned and reused.

According to the accompanying information on the Crowdcube page, Good Club’s monthly sales are at 25,000 euros, while each new customer costs almost 25 euros to acquire. The average basket size is 70 euros and Good Club’s prices are said to be 2.54% less than the lowest in the market.

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