Zalando is now selling Apple and Beats products in Europe

It is part of Zalando’s strategy to become a lifestyle platform

Zalando

Zalando is now selling Apple and Beats products in Europe. Source: shutterstock.com

E-commerce fashion giant Zalando is now selling products from Apple and Beats, according to Ecommerce News.

The company says brands will be sold in five European countries.

In addition to being a fashion retailer, Zalando wants to be a lifestyle platform. Apple and Beats are the first step towards this new image. Previously, the ecommerce giant broadened their product range with beauty products.

The gadgets will be sold in Austria, Germany, France, Italy and Switzerland.

Products are already available, however, these will not include phones, tablets or computers. And yet, Apple Watch and AirPods are part of the launch.

One might expect to buy these products at an electronics retailer instead of fashion platform Zalando. However, the launch is part of the company’s move towards more lifestyle products.

At Zalando, we believe that fashion and technology are closely intertwined. Wearables and tech accessories, such as headphones, smartwatches, or phone cases, have become fashion pieces complementing people’s personal style. Offering the most sought-after wearable tech brings us yet another step closer to realizing our vision to be the Starting Point for Fashion and Lifestyle for our customers
Andreas Roedl, vice president

We’ve reported that UK-based retailer considers leaving Germany.

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