It is part of Zalando’s strategy to become a lifestyle platform
E-commerce fashion giant Zalando is now selling products from Apple and Beats, according to Ecommerce News.
The company says brands will be sold in five European countries.
In addition to being a fashion retailer, Zalando wants to be a lifestyle platform. Apple and Beats are the first step towards this new image. Previously, the ecommerce giant broadened their product range with beauty products.
The gadgets will be sold in Austria, Germany, France, Italy and Switzerland.
Products are already available, however, these will not include phones, tablets or computers. And yet, Apple Watch and AirPods are part of the launch.
One might expect to buy these products at an electronics retailer instead of fashion platform Zalando. However, the launch is part of the company’s move towards more lifestyle products.
We’ve reported that UK-based retailer considers leaving Germany.