Find out below how to set up a Facebook business page and how to fill it with content to attract customers and followers
How to set up a Facebook business page. Source: shutterstock.com
Social networks are so omnipresent today that some people suggest if you’re not on Facebook, it’s possible you don’t actually exist. We wouldn’t generalize this way, but for businesses, this might be at least partially true. Word-of-mouth has been a powerful advertising tool throughout the centuries. Now, it’s turned to the word of likes, shares, and recommendations.
Your business social profile presents your corporate vision, products, events, and special offers to the enormous pool of potential clients. In addition, it is a great transparent platform for your communication with customers. The comments and feedback are seen to all, so people find out about their peers’ real-life experiences. Once you’ve posted something of interest to your webpage, it goes viral within fractions of a second.
Bottom line is – stop pondering and go create your page.
How to set up a Facebook business page?
For starters, only registered Facebook users can create business pages. If you haven’t got a profile yet, make one. No worries, information from your personal Facebook profile won’t appear on your business page, unless you share it there. They are considered separate, and yet one is dependent on the other.
- Now, open the link to create a page.
- You’ll have the choice between the two categories: business or brand; and community or public figure.
Your business or brand page can be used for advertising products, locations, and sales. You can also hold public contests and promotions there, react to feedback, post customer surveys, etc.
A public figure page is designed for those who want to keep their private Facebook account separate from public persona. For instance, it can be used by enterprise founders and entrepreneurs to share their business vision, success stories, or industry insights. They still communicate with followers, but without any worries about sharing personal details and contact information with strangers. - Next, you have to start filling in the essential information. Give your page a name, choose a category of organization and type of business. Select an appropriate profile photo and a background image.
- As a focal point of your page, you can add a call-to-action button that provides some contact information and automatically takes clients to your website or dials your store call center number. It’s done in a few clicks.
- If you have already been using your personal profile for advertising some products, (for instance, your handmade works) you should now consider creating a separate business page, you can turn your profile into a Facebook page. The website will transfer your profile picture and cover photo to the Page, and the name on your profile will become the Page’s name. In this case, follow the given link.
Content for your Facebook business page
- Visuals
Speaking about the profile picture, keep it simple. It can be your brand logo – a recognizable representation of your business. It should be placed on a simple and effective background. For instance, you can place the picture of corporate premises, satisfied employees or clients, public event, close-ups of unique textures or products, storefront, etc.
When you make a photo for your page, make sure it’s mobile-friendly. Many people use Facebook on their smartphones, so the objects in your images should be clear and large enough for mobile screens. Your photo compositions can stand out with interesting layouts. Try capturing the display from above, or vary how close your subjects are to the camera. Use flattering backgrounds for your products.
- Offers
You can create coupons and discounts to make your products more attractive. This function is available to Admins only. Your clients will be able to redeem your offer online, in-store or both. It depends on the settings you choose. Unlike a regular post, people who save your offer will automatically get reminder notifications up to 3 times, before it expires so they don’t forget to use it.
When people see your offer in their News Feed, they can save it, like it or comment. When someone saves your offer, it’ll appear in their Offers bookmark to use later. If you want to increase the reach of your offer you can boost it.
Create an Offer Ad in Ads Manager
- Choose Traffic, Conversions or Store Traffic for your offer ad objective. Learn more details about the differences between ad objectives you can use with offers.
- Turn the Offer option ON.
- Choose the Page you are dealing with, and click Create Offer.
- Add a description of your offer, choose the redemption type, set up a unique code or bar code for your offer if you wish to. Then click Create.
- Offer Details Page Example shows a preview of how your offer ad will look for visitors. Check it before finishing. The devil is in the detail. Notification Example will show the reminder people will get to redeem your offer. If you don’t like it, change some part of your offer ad.
- Choose your Audience, Placements, Budget and Schedule for this offer.
- Choose a format and images or video for your offer ad, and enter some text that tells people what you’re promoting. For complete design specifications for your offer ad, see the Facebook ads guide.
- Click Place Order.
- Wait for a while. The Facebook moderators should check it before publishing.
- Job postings
Why should your potential employees browse numerous job-search platforms with long registration processes or that even charge fees for using, when they can get information directly from your business page. The job description should be clear and well-defined. Provide an accurate job title and location to increase relevance. Detail the salary, benefits, and work hours for the open job role. After posting a job, you will be able to track and review applications, contact applicants and schedule interviews through Messenger.
- Events
If you have a special event organized at your store, restaurant, or a business hub, let people know about it and spread the word further. Specify the location, date and time. The address section allows people to see a map and get directions. The category, description, and keywords are crucial for attracting attention, so make them clear and exciting. Let people know where they can get tickets for your event, if applicable.
Insights
Facebook Pages have a set of tools to help business managers track their customers’ reactions, preferences, and the general level of interest. You’ll get statistics on all the number of clicks on your contact info or the call-to-action button, the number of page reviews as well as previews (checking out of your profile name, picture, etc.), the post reach depth, recommendations, the number of times people have viewed your videos for longer than 3 seconds, the number of new followers for a certain period, etc.
Leveraging this data will help you understand which marketing strategies work better and what interests your target audience. It will facilitate building meaningful long-term relationships with the community of loyal followers too.
SEE ALSO: A complete guide to Facebook Marketplace
