The new service called Study aims to help companies conduct market researches
The social media giant announced the launch of a new market research app called Study from Facebook.
Facebook will run ads to encourage people to participate in this market research program. When someone clicks on an ad, they’ll have the option to register and, if they qualify, they’ll be invited to download the app. Once invited, they’ll find the Study from Facebook app in the Google Play Store. As they sign up, people will see a description of how the app works and what information they’ll be sharing with us so they can confirm they want to participate. Facebook also notify users on the Study from Facebook website and in the Play Store description about what information the network collects and how it will be used. This is all accessible before participants provide any market research information to the app. Anyone who uses the app will be compensated for contributing to the research. Only people who are 18 and older will be eligible to participate at launch, and all participants will be able to opt out at any time.
Facebook says the new app does not collect user IDs, passwords, or any of the participant’s content, such as photos, videos, or messages. The network claims it doesn’t sell information from the app to third parties or use it to target ads, and it is not added to a participant’s Facebook account if they have one.
At first, the app will only be available to people in the US and India.