It says it wants to help them prepare for the holiday season
Facebook announced it is opening doors to small businesses to help them prepare for the holiday season and introducing new tools to help them manage their business across Facebook’ apps more efficiently.
Facebook says it is making it easier for businesses of all sizes to create vertical, full-screen assets by introducing customizable templates for Stories, available across Facebook, Instagram and Messenger.
Earlier this year, the company enabled businesses to manage their messages from Messenger and Instagram Direct in a single location from their Facebook Page Inbox. And during the holiday season, it will introduce new features to Instagram Direct messages to help businesses manage customer communications more seamlessly and efficiently across its apps.
It also created new messaging tools like labels, search and folders to help businesses stay organized.
Since businesses may not always be available to respond to customers right away, in the coming weeks Facebook will be rolling out tools like instant replies to let businesses automatically respond to initial messages and give people more information about their business or let them know their typical response time. Businesses can also set up an away message for when their business is closed or on vacation and create saved replies to answer commonly asked questions.
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