Global revenue from adult VR content to reach $19B over 5 years

The research urges mainstream adult content platforms to form strategic partnerships with specialist VR content providers

adult VR

Global revenue from adult VR content to reach $19B over 5 years. Source: pexels.com

According to Juniper Research, the global value of the VR adult content market will increase from $716 million in 2021 to $19 billion in 2026. It is representing 22% of the global digital adult content market value by 2026.

In fact, the research predicts that subscription-based models will be key in enabling adult content platforms to successfully monetise VR content and capitalise on the growth of headset ownership.

Besides, the global number of users viewing VR adult content via compatible headsets will rise by 2,800% over the next 5 years. Meanwhile, headset adoption would primarily be driven by mainstream use cases, such as digital games and media.

The US will emerge as a key market for VR adult content; accounting for 33% of market spend by 2026. Adult content channels targeting US users must use advanced analytics to monitor viewing habits and trends; tailoring VR-enabled content accordingly
Scarlett Woodford, research author 

The report unveiled that by 2026, 97% of the total VR adult content market will be derived from subscriptions, with distribution channels using this monetisation model to cover the increased costs associated with recording VR content.

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