Google to compete with Apple on the smartwatches market
Google has acquired Fitbit for $2.1 billion to increase its strength in the market. From now on, Fitbit should give Google further information about user fitness and wellness to produce smart-watches and trackers on the Android platform. Google, along with Fitbit, is expected to produce smart-trackers able to compete with the capabilities of Apple Watch Series 5.
As to the Fitbit user’s data, Google promised to keep its ad algorithms away, avoiding to mention anything about artificial intelligence, which is the core of making improved and more customized products. Those Google customers using products like Google Assistant and Nest will have to trust that their data is safe.