Verified SMS feature aims to improve customers’ messages with businesses
Google launched the verified SMS for Messages feature, aiming to help clients confirm the true identity of the business that’s texting them. The feature works by verifying, on a per-message basis, that content is sent by a specific business. After the verification, users will see the name and logo along with a verification badge in the message thread.
Such brands as 1-800-Flowers, Banco Bradesco, Kayak, Payback, and SoFi are among the first to try Verified SMS. What is more, Google Pay India and verification codes from Google will also be enrolled in Verified SMS. Every day there are more businesses that are signing up to use Verified SMS.
Verified SMS feature has already rolled out in 9 following countries: the US, India, Mexico, Brazil, the UK, France, Philippines, Spain, and Canada with more to come.