Consumers spent €210 billion on smartphones worldwide in the first half-year 2019
In the period January to June this year, consumers purchased smartphones worth €210 billion worldwide. Following strong momentum from last year, consumers are expected to spend €1 trillion on technical consumer goods in 2019, of which about 43% will be on smartphones with increasingly higher specs. These are GfK’s findings for the global smartphone market.
Delivering increasingly sophisticated photo and video capture continues to be a success factor in the smartphone sector. Smartphones with a combination of a 6-7″ display, a 20MP+ camera, and 128GB+ storage accounted for 16% of smartphone revenues or €33 billion in the first six months of 2019, up from only 3% in the same period of 2018.
Going hand-in-hand with the race for high megapixel cameras, multi-camera adoption has been gaining momentum as well. While dual rear cameras accounted for 50% of the global smartphone sales value in the first half-year 2019, triple rear camera devices keep growing their market share, and accounted for 20% in January to June 2019, up from 1% in the same period last year. That is driven by a combination of single front – triple rear cameras that accounted for 16% in the first half of 2019.
Smartphone processors have been the key enabler of improved/strong device performance. 18% of smartphones sold in the first half of 2019 feature processors operating in the 2.5-2.8GHz range, up from just 5% in the same period last year.
Alongside these performance features, premium-priced smartphones accounted for 8% of sales unit share in the first half-year of 2019, up from 6% in the same period in 2018.
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