A small group of brands active in the US would be now testing a new set of Instagram tools for discovering and reaching out to creators
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Long-expected Instagram Creator Marketplace has finally launched. The platform currently works on an invite-only basis. Thus, selected US brands will be the first to test new tools within Meta Business Suite.
The new creators’ hub was designed to help brands discover and reach out to creators about partnerships and campaigns. Innovative tools allow brands to filter creators by gender, age, number of followers and interests. They’ll also be able to choose creators based on the demographics of their engaged audience (gender, age, interests, country and city). Additionally, the Marketplace will sort out creators who have expressed interest in working with a particular brand, e.g. tagged or followed it. Brands could see similar creators to those they’ve already found through the filters and add creators to saved lists.
Once brands have discovered creators that they’d like to partner with, they can use the marketplace to create campaigns and share them with creators. The campaign details will include an overview, desired deliverables, compensation and any additional information related to the creator project. Any messages brands send creators will land in a newly created Partnerships Messages inbox. Creators can respond to brands and coordinate with them directly within the Instagram app via DMs.
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