Mastercard & partners to offer AI solution for quick service restaurants

Mastercard and ZIVELO leverage AI to revamp the ordering experience at quick service restaurants

Mastercard & partners to offer AI solution for quick service restaurants. Source: newsroom.mastercard.com

Mastercard announced a partnership with ZIVELO, a leader in self-service kiosk technology, to enhance the drive-in and drive-through ordering experience for quick service restaurants (QSRs) with a first-of-its-kind AI-powered voice assistant and personalized dynamic menu. Sonic Drive-In will be the first partner to pilot the new experience at selected locations in the US this year.

Upon arrival at the QSR’s drive-in or drive-through, consumers will be prompted to order from an AI-powered voice ordering assistant, which will integrate with a dynamic menu display. The menu will automatically update using a proprietary AI solution developed by Mastercard, which will allow the display to be customized either for a specific customer or for external factors such as weather, time of day, seasonality and location.

Sonic is known for a fun environment and a full menu with extensive customization options that allow guests to personalize every meal. Voice AI promises to provide carefree conversational ordering that complements the overall experience.  We anticipate AI integration will also provide opportunities to streamline repeat orders, personalize suggestions based on data, and offer rewards that are truly relevant
Jon Dorch, vice president of integrated customer engagement

The artificial intelligence engine that powers the voice ordering experience to provide a dynamic menu was developed through Mastercard Labs and can be adapted for the needs of each specific merchant partner.

The voice ordering experience and dynamic menu solution were designed by Mastercard and ZIVELO to be flexible for each unique quick service restaurant environment. Additional partners will pilot the technology as it continues to roll out in 2019.

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