Mobile will play a critical role in future-proofing business models
The number of public transit tickets delivered to a mobile device will grow from just over 4.5 billion in 2018 to 7.9 billion in 2023, forecasted ABI Research. This growth will be driven by both increasing consumer use and an increasing understanding by Public Transport Authorities (PTAs) that mobile will play a critical role in future-proofing business models as well as be the launch pad from which to diversify and place themselves in a central role in order to take advantage of the Mobility-as-a-Service (MaaS) opportunity.
Multi-modal transportation, MaaS, and Mobility on Demand (MoD) are now considered more critical in order to offer a seamless commuter experience alongside the rise of use cases including ride-hailing, e-scooters, and bike sharing. This is clearly where the public transit market needs to head, embracing the convergence between publicly and privately-owned transportation modes.