Premium smartphones are leading the US market

Since Q3 2017 the number of the premium tier smartphone models has almost doubled

Smartphone

Premium smartphones are leading the US market. Source: shutterstock.com

American customers have always been keeping the tendency to spend high prices on the latest smartphones. According to GlobalData’s research, phones costing more than $700 account for 63% of all-paid devices available across carriers in Q3 2019. That tendency is continuing along with the new Apple iPhone 11 and Google’s Pixel 4 launch.

The growth in the number of premium smartphones available in the market has led to a decline in choice among mid- and high-range devices. Equipment financing plans have played a big role in customers buying expensive flagship phones. Installment plans make premium phones affordable for the average customer, and the difference in monthly payment between a $500 phone and a $700 phone is minimal
Anisha Bhatia, Senior Device Analyst at GlobalData

According to the forecast, the US market will remain focused on such brands as Apple and Samsung, forcing their stranglehold by releasing smartphones annually with multiple color and memory variations.

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