People started playing games much more amid the pandemic
Sector that saw one of the largest increases in spending unveiled. Source: pexels.com
Barclays Games and Esports has found that the games sector has seen one of the largest increases in spending in 2020, with an increase of 43% in 2020 compared to 2019.
That’s 11% higher than the increase in entertainment streaming services (music, video, and books, 32%) and 14% higher than general retail (29%).
According to data, on average customers made more purchases throughout the year, with the average number of transactions per customer rising by 21%. In addition, there was also a rise in customer base, as the total number of customers spending on video games increased by 20% year-on-year.
While customers spent more in total, the average value per transaction was slightly lower (2%) in 2020, pointing towards smaller, more frequent purchases and payments.
We’ve reported that the worth of the e-sports industry is likely to grow by 70% over 4 years.
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