Deliveroo, Costa Coffee and BrewDog are the UK’s fastest-growing brands in the 2019 BrandZ Top 75 Most Valuable UK Brands Ranking
Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, announced by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth $26.5 billion (£21.5 billion), followed by HSBC and Shell.
While UK brands remain well known and loved among consumers, the rate of their growth continues to fall behind brands in the BrandZ Global Top 100 – which are worth 7% more than they were in 2018 – as well as those in other European markets. The total value of the BrandZ UK Top 75 declined 3% over the last year. Their growth is also slower than the global economy, which expanded 3.7% over the last year.
While half of the UK Top 75 lost brand value, declining on average 12%, the other half grew by an average of 13%. Despite the UK Top 75 still being worth a combined value of $263.3 billion (£214 billion), this value is being eroded as global brands become fitter and more competitive in comparison. Economic uncertainty has also impacted on UK brand equity with some shareholders showing more reluctance to invest. There are now just three UK brands in the Global Top 100: Vodafone (no.49), HSBC (no.56) and Shell (no.65).
Services and retail brands dominate once again with 33 brands in the Top 75 ranking: with 8 telecom providers, 9 banks, 2 energy providers and 14 retailers, holding 67% of the total value between them. There are three newcomers to the ranking: WHSmith (no.68), Aston Martin (no.69) and Halifax (no.70).
The BrandZ top 10 most valuable UK brands 2019
|Rank 2019||Brand||Category||Brand value 2019 ($bn)||Brand value change||Rank 2018|