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What sets your company apart from other businesses in the same city or region? If you are running a typical firm, rest assured the answer is marketing. Companies working in the same niche sell more or less the same products, so marketing becomes the only surefire way to distinguish your brand from competitors.
And if you start immediately, it can give you a crucial advantage because 25% of small businesses still don’t rely on digital marketing, while almost 30% don’t even have a website. What can you do to make your company stand out?
Keep reading as we are going to explain the top five marketing tips for business owners.
1. Refresh your website
Many entrepreneurs don’t have enough time to work on their business websites, but they are making a fundamental mistake. Don’t forget that the year is 2020, which means that almost every prospect out there will first check your company online before even calling you or visiting your brick and mortar store.
What can you do to refresh your website quickly? Here are a few quick wins:
- Simplify website navigation and design to make it more appealing
- Optimize it for local search by creating an account on Google My Business
- Create quality content that makes you stand out as a key opinion leader in your niche
- Make it mobile-friendly and increase page load speed to improve user experience
All these actions are easy to complete, but they can do miracles for the success of your website and your brand in general.
2. Utilize email marketing
Do you know a single person without an email address? We bet you don’t because the number of email users is simply incredible. According to the report, nearly four billion people worldwide use email platforms.
It’s easy to make a conclusion and realize that your company must build a strong subscriber list and communicate with verified leads via email. This is a long-term marketing strategy that helps you build relations with the audience and convert some subscribers into full-time customers eventually.
But starting an email campaign is not easy, so we recommend you to do the following:
- Segment subscribers based on their sales funnel positions
- Set clear goals for every audience group
- Write catchy subject lines and messages
- Design a premium quality newsletter
- Do it all consistently
3. Take advantage of social networks
Email campaigns are amazing, but social media marketing is just as useful and productive. There are 3.8 billion social media users in the world today, so it’s definitely a critical tool for business owners.
What should you do with social networks?
First of all, you should understand that Facebook and similar platforms are basically communication tools that drive user engagement. You should treat them this way and exploit Instagram and other networks to interact with your fans on a daily basis.
Apart from that, keep in mind that you don’t have to create dozens of social media accounts. On the contrary, it’s enough to choose three or four platforms that really mean something to your target audience.
4. Don’t forget to advertise
Online advertising is another powerful driver of business activities, particularly if you make use of modern targeting features. For instance, Google or Facebook advertising can give you additional exposure and make you visible among customers who never really knew you existed.
What matters the most here is to target your ads precisely in order to maximize the productivity of your messages. Regardless of the platform, you should customize ads in a way that follows criteria such as:
- Demographic traits of your audience
- Income levels
- Purchasing interests
- Any other feature relevant to your customers
5. Support the local community
Finally, you should remember to support the local community and contribute to people and organizations in your neighborhood. This is the best way to prove that you don’t treat the locals like consumers exclusively.
Every customer will appreciate it when you organize a charity event or donate funds to local organizations or sports teams. You can sponsor music festivals, art exhibitions, or any other event that is perceived as important in your town or region.
Although this marketing trick can be expensive, it makes a big difference in the long run and definitely pays off because it builds an army of loyal customers.
The bottom line
If there is one thing that can help you skyrocket the business in 2020, it must be a good marketing strategy. A typical company can use all sorts of marketing channels to promote its products or services, but we focused on five techniques that promised to function flawlessly in almost every case.
Have you already tested any of these marketing hacks? Let us know in the comments – perhaps we can give you additional tips and suggestions!
John Peterson is a digital marketer and a part-time blogger at the dissertation help agency. He is interested in topics such as business, finance, startups, and digital marketing. Apart from loving his work, John enjoys traveling and long-distance running.