Content consumption habits will evolve as well
According to Juniper Research, the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years.
This value takes into account pay-per-download revenue, in-app content spend, subscription revenue and ad spend over digital content.
The new study identified digital games as the sector to generate the highest revenue over 5 years, accounting for 45% of the global market value. As subscription services increase in popularity, digital game providers are expected to differentiate their services through unique content.
Along with that, the report anticipates there will be over 3.3 billion game users by 2026, rising from 2.7 billion in 2021.
The report identified immersive reality headsets and smart speakers as 2 key device channels expected to provide new revenue opportunities by 2026. It predicted that digital content revenue attributable to these device categories will grow from $2.4 billion in 2021 to $8.1 billion by 2026. That’s a growth of 275%. North America & Europe will account for over 50% of revenue from immersive reality headsets and smart speakers by 2026.
We’ve reported that consumers are getting back to restaurants with phones in their hands.