This technology will have a bigger role to play in post-pandemic travel
According to GlobalData, Internet of Things technology could help to ease traveler concerns regarding personal health and wellbeing. At the same time, it would allow travel and tourism companies collect data for a range of internal and external benefit.
The report has found that wearable tech devices at airports and other transport terminals can allow travelers to practice right social distancing measures. Besides, it would help to keep to other health and safety compliance guidelines, that can contain the spread of COVID-19.
Along with that, connected applications can also ease apprehensions in privately owned areas. For example, Hilton’s ‘Connected Room’ technology allows guests to use the Hilton Honors app to manage most things they would traditionally have to do manually in a guest room.
Internally, operations and business costs can be streamlined with the use of IoT. The collection of data from IoT sensors could allow for tourism attractions to analyze if employees are spread evenly across a theme park for example, reducing the chance of certain employees being overworked which may improve organizational commitment.
This internal benefit also creates an external advantage as customers will receiver quicker service. In addition, IoT can help companies to improve energy efficiency and combat climate change by monitoring and optimizing temperature, lighting, and overall energy consumption.
Externally, IoT can help to create personalized experiences for customers in two main ways. The first is by enabling travelers to control more appliances or services through a centralized device, such as a tablet or mobile application. Secondly, by companies storing data gathered from IoT enabled devices to create targeted personalized marketing campaigns or by remembering their preferences for return visits.
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