Uber launches its first advertising tool for restaurants

The company says new tool may help restaurants reach more customers

Uber Eats Carrefour

Uber launches its first advertising tool for restaurants. Source: shutterstock.com

Today, Uber announced the beginning of the US rollout of its first advertising format – Sponsored Listings. It is the latest addition to Uber Eats’ suite of marketing solutions for merchants.

The company believes this new advertising opportunity will help restaurants to reach more customers.

As we continue to face uncharted territory, our teams are committed to supporting restaurants and merchants with product solutions that are convenient, reliable, and create new earning opportunities. The hundreds of thousands of independent restaurants and merchants who work with us value their partnership with Uber Eats—especially through the crisis—and we want to live up to their expectations.
Uber

With the launch of Sponsored Listings, the company also announced $25 million in marketing credits to qualified US restaurants, hoping it will stimulate them to experiment with this new possibility.

Restaurants can build Sponsored Listings in their Uber Eats dashboards, setting an audience, budget, and duration. And with credits, they can review the reporting dashboard to see the value of Sponsored Listings for themselves before deciding how to invest for the future. US consumers will start seeing Sponsored Listings in the app this month, with more countries to follow this year. The company claims ads will be clearly labeled in the feed.

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