The company says new tool may help restaurants reach more customers
Today, Uber announced the beginning of the US rollout of its first advertising format – Sponsored Listings. It is the latest addition to Uber Eats’ suite of marketing solutions for merchants.
The company believes this new advertising opportunity will help restaurants to reach more customers.
With the launch of Sponsored Listings, the company also announced $25 million in marketing credits to qualified US restaurants, hoping it will stimulate them to experiment with this new possibility.
Restaurants can build Sponsored Listings in their Uber Eats dashboards, setting an audience, budget, and duration. And with credits, they can review the reporting dashboard to see the value of Sponsored Listings for themselves before deciding how to invest for the future. US consumers will start seeing Sponsored Listings in the app this month, with more countries to follow this year. The company claims ads will be clearly labeled in the feed.