Latin America remains one of the world’s most compelling gaming growth stories, but rising taxes, evolving regulations, and intensifying competition are forcing operators to rethink where and how they invest. SBC Summit will explore where the region’s strongest gaming and betting opportunities now lie through its dedicated Latin America track.
Taking place on 1 October 2026 at the Feira Internacional de Lisboa, the track will bring together C-level executives from across Latin America’s regulated gaming industry to examine the key opportunities, challenges, and market trends shaping major jurisdictions such as Brazil, Mexico, Peru, Ecuador, and Chile.
The track forms part of SBC Summit’s wider Global & Emerging Markets Stage, which will explore the biggest growth opportunities, regulatory developments, and market shifts across Western Europe, Eastern Europe, Asia, the Middle East, and Central Asia.
Rasmus Sojmark, CEO and Founder of SBC, said: “People often talk about Latin America as if it’s one market, but it isn’t. Every country is on its own journey, with its own opportunities, challenges, and pace of development.
“That distinction is important and largely why we put this track together. To not only give each market the attention it deserves, but help stakeholders cut through the noise by hearing directly from those who understand these markets best.”
The track will open with a strategic overview of the region in the session LatAm Leaders: Strategy, Scale and Survival. Panellists Juana Bischoff (Head of LATAM, Oddin.gg), Zeno Ossko (CEO, BetWarrior), Anton Rublievskyi (CEO & Partner, GROWE), and Julio Cesar Tamayo (CEO, WPlay) will discuss where Latin America’s most promising gaming opportunities now exist, which markets continue to justify long-term investment, and how operators are balancing growth ambitions with rising operational costs, taxation, and regulatory change.
The conversation will then turn to one of the region’s largest and most closely watched markets, Brazil, in the session Brazil Unfiltered: What Leaders Actually Think. As the Brazilian regulated betting market approaches its third year, this session will unite some of the country’s leading executives to discuss where the market is heading. Panellists Hugo Baungartner (Chief Business Officer, Esportes Gaming Brasil), João Gerçossimo (CEO, EstrelaBet), Jordi Sendra (CEO, Alea), and Thomas Carvalhaes (Founding Member and Council Member, ABRAJOGO) will examine the impact of taxation, customer acquisition costs, and market competition, and whether the sector is finally rewarding discipline, localisation, and long-term strategic thinking.
Attention will then shift to Peru in the session Peru’s Big Shift: Compliance Tightening, Growth Exploding. Despite increased taxation, stricter compliance requirements, and rising operational costs, Peru has emerged as one of Latin America’s fastest-growing regulated gaming markets, with online GGR projected to reach between $1.1bn and $1.3bn. Panellists Gonzalo Pérez (CEO, Apuesta Total) and Gonzalo Rosell (CEO, La Tinka) will examine whether Peru can sustain this momentum while adapting to increasingly demanding regulatory expectations.
Other panels on the track include Mexico Reloaded: The Market on the Edge of a Major Reset, which will assess whether proposed regulatory reforms could reshape the future of one of Latin America’s largest gambling and betting markets. Closing the agenda is the session LatAm’s Next Moves: Certainty, Chaos and Quiet Winners, which will explore where the next wave of opportunity in Latin America may emerge, featuring insights into the evolving markets of Chile, Paraguay, and Ecuador.
Taking place from 29 September to 1 October 2026, SBC Summit will welcome 40,000 industry professionals to the Feira Internacional de Lisboa and MEO Arena for three days of networking, exhibition, and educational content. Alongside the Global & Emerging Markets Stage, attendees can also explore dedicated conference tracks covering Global Regulations, Technology, Payments, Product Innovation, and the Super Stage.
Access to SBC Summit’s conference programme is included with Conference, Business, and VIP Passes.
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