Chloe Marchbank
Freelance writer
So you’ve set up a new business, this is an exciting time – and we understand that it could be a little nerve-wracking. But don’t worry; if you have been wondering what some of the essentials are that your new business needs then you have come to the right place.
Here we’re going to break down the key tools you need to succeed.
Invest in a workstation
Regardless of the size of your business, having a good workstation is important for both your productivity and your health. When choosing a desk, think about functionality. Does it have room to have a printer on it? Is there built-in storage to make organising things easier? It’s not just your desk that matters either, you need to consider the chair too.
The chair is a really vital part of your workstation, a comfortable office chair on wheels can increase comfort and manoeuvrability, and don’t forget to get a chair with good lumbar support. If you’re going to spend up to eight hours a day sitting there, you want it to be comfy.
Technology
Technology plays a huge role in your business. When it comes to hardware, you need to decide whether you are going to use a laptop or a desktop computer. If you plan to be on the go and commuting to client meetings, a laptop may be the better option. Then you need to decide on whether you want a PC or Apple Mac. Apple products are great if you’re in the creative industry, but they cost much more than PCs so you should consider the benefits of each.
When it comes to software, do you require any editing tools such as Adobe Photoshop or any apps which can help your business?
Cybersecurity
Don’t forget about security. If you are dealing with confidential data you will need to invest in security to protect that. You will want any folders and emails to be protected too. One of the best ways to prevent cyber attacks is to have good security paired with a VPN (Virtual Private Network). A VPN can protect you from prying eyes, particularly important if you’re connected to a public wi-fi network.
Online presence
You will also need to focus on your online presence. This is a really important aspect of any business. It’s how customers will find you and decide on whether they want to work with you. Invest in a good and user-friendly website. You will want the journey to be smooth for customers so they don’t get frustrated and click off. After you have your website, you should look at setting up your social media accounts.
● Facebook: This is great for customer interaction and for leaving feedback
● Instagram: Perfect for visuals. So if your business sees you making things to sell, you can post lovely pictures of your products
● Twitter: A good place to build brand awareness and interact with people.
Building a business requires lots of things, but these are just some of the essentials you can’t go without.
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