Finance & Economics

60% of Brits set to do all their Christmas shopping online: survey

Despite the fact we are coming back to normal and in-person stores are opening, the majority of British consumers plan to continue to do all their Christmas shopping online

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60% of Brits set to do all their Christmas shopping online: survey. Source: pexels.com

Worldpay from FIS has found that 68% of Gen Z shoppers remain most attracted to the convenience of shopping online and via mobile, while 48% of Boomers are more likely to return to shopping in-store.

With consumers now used to the convenience of online shopping, retailers are responding by offering a variety of payment methods at checkout.

The survey reveals 70% of Millennials cited this as a key preference when shopping in comparison to 46% of Boomers.

In fact, 28% of those surveyed stated that they are planning to use BNPL to make their festive purchases this year, with this rising to 43% of millennials. Shopping via social media is also becoming more popular with over a quarter preferring to do their Christmas shop via social media.

In addition, the research shows alternative payment methods could help to reduce returns.

Interestingly, almost 1 in 4 of every purchase during the festive season in the UK is returned – a number which rises to nearly 40 percent for millennials. But returns have dropped by almost 15% when bought through BNPL, with responding Gen Z and millennials saying they return 1 in every 5 purchases bought through BNPL.

The pandemic is having a lasting impact on UK consumer shopping preferences. Shoppers have come to expect the convenience and flexibility of shopping online and are now, more than ever, choosing to do their seasonal shopping online. To capitalise on the festive period, retailers must respond to customers' changing demands by ensuring they are adopting the necessary technology which will give consumers more choice at the checkout and provide a frictionless payment experience
Maria Prados, Head of Merchant Retail Growth at FIS

We’ve reported that eBay teamed up with InPost in the UK.

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