Amazon opens online store in the Netherlands

Despite the fact the official launch date is still unknown, online retailers are now able to register their services on

Amazon online store

Amazon opens online store in the Netherlands. Source:

According to Ecommerce News, Amazon has officially announced it will launch an online store in the Netherlands. This way, both Dutch and foreign sellers can now register if they want to sell their products on

Opening the digital doors for external sellers is just a first step. We’re convinced that we can win the trust of the Dutch consumer with a wide product range, competitive prices, and fast and reliable delivery
Roeland Donker, country manager Benelux at Amazon

Selling via Amazon costs €39 (excluding VAT) monthly and one account can also sell through all other Amazon markets in Europe. For those who only sell a few products, a better option would be to become an individual seller. The Amazon Basic account is suitable for those who aim to sell less than 40 items per month. They would pay 99 cents per sold item and a referral fee, which varies per category.

For now, over half of Amazon’s sales worldwide are offered by external vendors. In Europe alone, small and medium-sized enterprises (SMEs) sold for €6.9 billion via Amazon in 2018.

Amazon the Dutch market in November 2014 when it started selling e-books and its e-reader, Kindle. Two years later, the retailer translated product pages on to Dutch and in 2018, it started offering iDeal, the most popular payment method in the Netherlands. 2019 was the year when Dutch consumers got the opportunity to subscribe to Amazon Prime.


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