Amazon to invest $18 billion to help SMBs grow sales

Amazon commits to educate and support more than 500,000 US SMBs and onboard 100,000 new US sellers

Amazon to invest $18 billion to help SMBs grow sales. Source:

Amazon announced it is on course to invest $18 billion this year to help independent businesses sell to customers, including investments in logistics, tools, services, programs, and people.

In the next twelve months, the company says it will provide more than 500,000 US small and medium-sized businesses (SMBs) currently selling on Amazon with online selling guidance, education, and support, and the company plans to onboard an additional 100,000 US businesses as new sellers in its store.

The company highlights third-party sellers continue to account for more than half of all units sold in Amazon’s store, and even during the pandemic, third-party sales continued to grow faster than Amazon’s first-party sales.

At Amazon, our mission is to be Earth’s most customer-centric company, and part of fulfilling that mission is connecting small businesses with customers. Amazon’s success is directly tied to the success of independent businesses across the U.S. We are passionate about supporting small businesses, investing and inventing on their behalf to help them be resilient through COVID-19 and beyond.
Jeff Wilke, CEO Worldwide Consumer at Amazon


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