76% of online shoppers prefer to pay for purchases in either their local or preferred currency
American e-commerce platform to launch multi-currency solution. Source: shutterstock.com
According to Ecommerce News, BigCommerce introduced a collection of multi-currency features. It allows merchants to present and process online purchases in over 100 foreign currencies. This way, online stores would get a simplified process of selling across Europe and beyond.
The data reveals that customers of e-commerce websites running on the BigCommerce software can experience localized shopping tailored to their language and currency. For example, Ben & Jerry’s, Bliss, Ford, and Skullcandy are among the thousands of BigCommerce’s customers in Europe.
The e-commerce platform integrates with such payment providers as Adyen, Elavon, Klarna, PayPal Express Checkout, and Stripe, offering foreign currencies. Later this year, BigCommerce will add support for Barclaycard, BlueSnap, and PayPal powered by Braintree, its division.
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