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BetMGM Partners With NBC Sports for Sports Betting Integration in NFL Games

BetMGM is the leading destination for online sports betting. NBC Sports has announced a new partnership with BetMGM for the 2022 NFL season, including weekly integrations on Football Night in America (FNIA) and other content across NBC Sports platforms.


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Each week, former NFL quarterback Chris Simms and sports betting and fantasy expert Matthew Berry will team up to host a segment on FNIA that highlights interesting storylines and lists the betting odds for the upcoming Sunday Night Football game. Also, FNIA will display real-time betting odds on the scoring ticker. The Peacock Sunday Night Football Final postgame show, produced by NBC Sports, will dive into the storylines and BetMGM betting lines that were prominent during the matchup. People can tune the show on NBC, Peacock and Universo.

Matt Prevost, Chief Revenue Officer at BetMGM, expressed the company’s excitement about working along with NBC Sports: “The biggest goal of our partnerships is to reach, resonate and engage with fans, and we couldn’t be more thrilled to work with the talented team at NBC Sports to do just that this NFL season. We look forward to bringing football fans nationwide insights from the BetMGM trading team, as well as entertaining segments that showcase the excitement of betting with BetMGM.”

Highlights from the BetMGM and NBC Sports partnership announcement include:

All Berry-hosted content on various NBC Sports platforms will have BetMGM integrations, including the weekly Fantasy Football Happy Hour with Matthew Berry – one of iTunes and Spotify’s most popular sports podcasts. The show airs on weekdays at noon ET on Peacock; another related show, Fantasy Football Pregame with Matthew Berry, featuring BetMGM integrations, airs Sundays at 11 a.m. ET on Peacock. In addition, many NFL Sunday Noon hours are broadcast by NBC-owned stations across the country.

BetMGM and Berry will collaborate more during the NFL season, with additional integrations on Berry’s social media platforms. BetMGM platforms will also have access to Berry for curated content boosts.

BetMGM and Chris Simms will work together throughout the 2022 NFL season and during the 2023 NFL Draft, which includes content integration on platforms such as the Chris Simms Unbuttoned podcast and his social media accounts.

About the partnership with BetMGM, Will McIntosh, President at NBC Sports Next & Fandango, said: “As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms and through our comprehensive content, led by Matthew Berry. We’re looking forward to collaborating with BetMGM and are excited about this partnership’s future activation opportunities.”

In addition to the integrations with BetMGM, NBC Sports EDGE will continue to provide valuable information about the players and storylines impacting the football season. NBC Sports EDGE is part of the NBC Sports portfolio and one of the internet’s highest-trafficked betting and fantasy sports informational websites. People can tune the show on Peacock and across NBC Sports digital platforms.

As BetMGM continues to expand into new markets, responsible gaming education will continue to be a key focus. BetMGM provides resources to help customers play responsibly. With its leading program in the industry, GameSense developed and licensed to MGM Resorts by the British Columbia Lottery Corporation, BetMGM looks forward to providing customers direct access to responsible gaming tools through mobile and desktop platforms.

About BetMGM

BetMGM is a sports betting and gaming entertainment company that leads the online gaming industry. BetMGM was established in 2018 and is based in New Jersey.

BetMGM, a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), allows access to all U.S. land-based and online sports betting associated with tournament poker and online gaming businesses under the supervision of MGM. Using Entain’s licensed and cutting-edge technology, BetMGM provides sports betting and online gaming services through industry-leading brands such as BetMGM, Borgata Casino, Party Casino and Party Poker.

About NBC Sports Next

NBC Sports Next is a division of NBC Sports that creates and manages all digital applications for sports and technology for NBCUniversal. At NBC Sports Next, you can find three groups of thematics: Youth & Recreational Sports, Golf, and Betting & Gaming.

NBC Sports Next is a world leader in sports technology, providing cutting-edge products and solutions to over 30 million players, coaches, athletes, sports administrators and fans across 40 countries. NBC Sports Next is dedicated to creating innovative events that exceed expectations and connect with sports fans using cutting-edge technology for unparalleled experiences. With over 25 different sports solution products available, including:

SportsEngine, a platform for league and team management.

TeamUnify, services for swim team management.

GoMotion is a software that offers solutions for sports and fitness businesses.

TourneyMachine, which gives tournament management solutions for youth sports.

GolfNow is a leading online tee time marketplace and provider of golf course operations technology and services.

GolfPass is an exclusive membership to provide golfers with special content, tee credits, coaching, tips and more benefits.

NBC Sports Edge is a leading platform for fantasy sports information and betting-focused tools.

Final thoughts

This new partnership with BetMGM allows NBC Sports Next to providing even more engaging content and opportunities for fans across multiple platforms. With a focus on responsible gaming, BetMGM continues to expand and provide customers with the tools they need to play responsibly. NBC Sports Next and BetMGM are leaders in the sports betting and gaming industry.

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